Motion Graphics Case study

Orinla.AI — Brand Identity & SaaS Brand Film

Infrastructure AI for African Languages

  • SaaS
  • AI
  • Brand Identity
  • Brand Film
  • Motion Graphics
  • Logo Animation
Orinla.AI brand film still
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0:01:08:20

Orinla.AI is building the intelligence layer for African languages, and the truth: fake-news detection and bidirectional speech and text for English, Pidgin, Yorùbá, Igbo, Hausa and Arabic. I designed the Orinla identity and created its launch motion suite: a cinematic brand film, a logo animation and a seamless social loop, ahead of its January 2027 launch.

The brief

Introduce Orinla not as another chatbot, but as the infrastructure layer other products are built on, with people and language at the heart of the story.

The identity

The Orinla mark is a human head whose mind is a spiral: language and intelligence growing outward from one point. Orinla Green (#51B07D) on deep charcoal (#161616), set in Exo 2.

  • Orinla Green #51B07D
  • Deep charcoal #161616
Orinla.AI logo
Orinla.AI logo concept
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From idea to mark: how the Orinla symbol was built.
Orinla.AI logo animation
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Logo animation
Orinla.AI stationery mockup
Stationery
Orinla.AI business card mockup
Business card
Orinla.AI folder and notebook mockup
Folder and notebook
Orinla.AI office signage mockup
Office signage

Social

Orinla.AI social loop reel
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0:00:18:00
Seamless loop for Reels, TikTok and Shorts

What I did

  • Logo design and brand identity
  • Brand applications: stationery, business cards, folder & notebook, office signage
  • Logo animation
  • Creative direction, script-to-screen storyboard and motion design (After Effects)
  • Brand film with Nigerian English voiceover, original score and sound design
  • Seamless-loop 9:16 cut for Reels, TikTok and Shorts

Deliverables

  • Brand film: 16:9, 1920×1080, 68 s, with voiceover
  • Social loop: 9:16, 1080×1920, 18 s, seamless loop
  • Logo, logo concept video, logo animation, 4 brand mockups